"One of largest expenses of runningyour business is promotion and advertising, especially for a new or small business. Making your business known in a community at he lowest possible cost can be tricky and time consuming."

"However, there are many ways a business can do this. A pet breeder in a large city was struggling for several years-until he came up with a novel idea. He started giving away customized “birth certificates” for the pets he sold. Almost immediately, his sales rose more than 10 percent. Now you even see specialty stuffed animal stores offering “birth certificates” with the purchase of a lovable critter!"

"The owner of a new home cleaning service was trying to attract clients. She couldn’t afford much advertising, so she began offering “home cleaning seminars” to civic groups. After two months of seminars, she was swamped with inquiries and..... "[read more from Jennifer Edwards]